MKF3671

Advertising campaigns ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Not offered in 2005.

Synopsis: An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Assessment: Minor individual/team assignment: 20% + Major individual/team assignment: 50% + Examination (2 hours): 30%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF3621