MKF3321

Marketing for design ( 3 points, SCA Band 2, 0.063 EFTSL)

Leader: To be advised

Offered:
Caulfield Second semester 2005 (Day)

Synopsis: Principles of marketing; application of marketing techniques in the business environment; knowledge and skills required to market and sell consumer and technological products; analysis of product lifecycles for designed products; understanding the components of a marketing mix; and explaining the role of selling as a marketing strategy.

Assessment: Assignment(s): 40% + Tutorial mini-tests: 10% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week