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Undergraduate |
(BUS)
|
Leader: Mr Michael Morrison
Offered:
Caulfield First semester 2005 (Day)
Synopsis: An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.
Assessment: On-campus - Assignment(s): 60% + Examination (2 hours): 40% Distance - Assignment(s): 60% + Examination (2 hours): 40%
Contact Hours: 3 Hours class contact or equivalent per week