MGW3352

Service operations management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Associate Professor Rowena Barrett (Chief Examiner)

Offered:
Gippsland First semester 2005 (Day)
Gippsland First semester 2005 (OCL)
Hong Kong First semester 2005 (OCL)
Singapore First semester 2005 (OCL)
Gippsland SA-02 2005 (OCL)
Hong Kong SA-02 2005 (OCL)
Perth SA-02 2005 (Day)
Perth SA-02 2005 (OCL)
Singapore SA-02 2005 (OCL)
Gippsland Summer 2005 (OCL)
Hong Kong Summer 2005 (OCL)
Perth Summer 2005 (Day)
Perth Summer 2005 (OCL)
Singapore Summer 2005 (OCL)

Synopsis: An introduction to the service concept, service operations management and the role of operations in business strategy. Management processes and systems are introduced to cover structuring the service enterprise (the service delivery system, facility location and layout), and managing service operations (quality and productivity, queueing, facilitating goods, capacity and demand).

Assessment: On-campus and off-campus: Individual assignment (2500 words): 20% + Individual assignment (2500 words): 20% + Examination (3 hours): 60%

Contact Hours: 3 hours class contact

Prerequisites: MGW1010

Prohibitions: MGB3352, MGG3352