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Undergraduate |
(BUS)
|
Leader: Mr Max Coulthard
Offered:
Gippsland First semester 2005 (OCL)
Hong Kong First semester 2005 (OCL)
Singapore First semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Peninsula Second semester 2005 (Day)
Synopsis: This unit will concentrate on the nature and need for international strategy; the internationalisation process; the context of international strategy; regional strategy; the dynamics of international competition; role of culture in international strategy; corporate control of global corporations and strategic forms of multinational corporations (MNCs); international strategy in services; modes and patterns of international expansion and the management of international strategic cooperation; international strategy and learning; MNCs political strategies; international strategy process and success of international strategies; managing supply chain in the international arena.
Assessment: On campus: Essay (2000 words): 20% + Report (2000 words): 20% + Tutorial participation: 10% + Examination (3 hours): 50%. Off-campus: Essay (2500 words): 25% + Report (2500 words): 25% + Examination (3 hours): 50%
Contact Hours: 3 hours class contact
Prerequisites: MGW2351
Prohibitions: MGX3121