MGW2521

Entrepreneurship and attractions management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Glen Croy (Chief Examiner)

Offered:
Berwick First semester 2005 (Day)
Gippsland First semester 2005 (OCL)

Synopsis: Entrepreneurial activities in the hospitality and tourism industry, accommodation types and trends, hotel ownership and the hotel development process, hotel management, reservations and computerisation, front and back of house operations, guest accounting, site and event attractions, special interest markets and cultural tourism, managing a major tourist attraction, financial management, funding and sponsorship, sales and marketing planning for tourism attractions, staff development and customer service.

Assessment: Individual assignment (3000 words): 30% + Individual assignment (3000 words): 30% + Examiniation (2 hours): 40%

Contact Hours: 3 hours class contact

Prerequisites: MGW1501