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Undergraduate |
(ENG)
|
Leader: R D Kennedy
Offered:
Caulfield Second semester 2005 (Day)
Synopsis: Strategic design of productive systems. Productive systems models and assumptions. Corporate advantage: SWOT analysis, generic competitive strategies. Marketing, market segmentation, product life cycle, and portfolio analysis, marketing mixes. Manufacturing: process technology, product process match, and process configuration. Quality designs, lead-time and value adding operations design. Human resources, categories, attributes. Innovation; production, process sources. Financial structures, growth limits, capital investment, and cost-benefit analysis. Performance appraisal; overall technical and financial performance of productive systems.
Assessment: Individual assessment including examination (3 hours): 70% + Group assignments: 30%
Contact Hours: 22 lecture hours and 22 hours laboratory/practice classes
Prohibitions: IND4312