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Undergraduate |
(BUS)
|
Leader: Dr Mita Bhattacharya
Offered:
Caulfield First semester 2005 (Day)
Synopsis: Business in Australia; objective; different forms; demand and cost structure; capital structure; structure-conduct-performance paradigm; industry structure; diversification and vertical integration; barriers to entry of firms; advertising; research and development; innovation; industry and trade policies; effects of policies on international markets with emphasis on Asian market; regulations of businesses and functions of regulatory bodies; the performance of public and private sector.
Assessment: Tutorial presentation: 10% + Research report (3000 words): 30% + Examination (2 hours): 60%
Contact Hours: 3 hours per week
Prerequisites: ECF1100 or ECF2100, or equivalent