BTX9890

Law, privacy and ethics in marketing ( 6 points, SCA Band 3, 0.125 EFTSL)

Leader: Mr Brendan Sweeney

Offered:
Hong Kong First semester 2005 (On-campus)
Hong Kong Second semester 2005 (On-campus)

Synopsis: Topics include law and regulations relevant to contract, delivery, advertising and distribution; information privacy law and ethics; self-regulation; corporate compliance.

Assessment: Seminar presentation and paper (1500 words): 15% + Research Paper (3000 words): 35% + Examination: 50%

Contact Hours: One week block.

Prohibitions: BTF9890