AUS2040

Travel Writing and New Technologies ( 6 points, SCA Band 1, 0.125 EFTSL)

Leader: Chris Baker

Offered:
Berwick First semester 2005 (Day)

Synopsis: This unit provides an understanding of the role and practice of a range of communication media important to the tourism industry. First half examines the development and practice of travel publishing in diverse formats including journal articles, brochures, guidebooks and media releases. Second half introduces students to the applied use of new technologies in tourism. This includes text and web-page design and the implications of E-commerce for the travel industry.

Objectives: On successful completion of this subject students should: 1. Be able to write copy for the travel industry. 2. Have an understanding of the ways in which written and technological communications are used by the travel industry. 3. Have developed practical skills such as audience identification, web-page design and the implications of e-commerce in tourism. 4. Be able to create internet-ready product for the travel industry. 5. Have an overview and understanding of the tourist communication media.

Assessment: Book review (1000 words): 20% + Encyclopaedia entry (text and electronic versions): 20% + Website production: 25% + Examination (90 minutes): 25% + Attendance and participation: 10%