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Postgraduate |
(ARTS)
|
Leader: Jeff Jarvis
Offered:
Not offered in 2005.
Synopsis: An overview of international tourism from a cost/benefit approach. Principles of international marketing. Australia's international marketing strategies, especially regarding Japan, Europe, UK and Ireland, North America, New Zealand and Asia.
Assessment: Assignment (7000 words): 45% + Class participation: 15% + Examination (2 hours): 40%
Contact Hours: 3 hours (1 x 3 hour seminar) per week
Prerequisites: ATM5010