Strategic Tourism
(
12 points,
SCA Band 2, 0.250 EFTSL)
Leader: Jeff Jarvis and Victoria Peel
Offered:
Not offered in 2005.
Synopsis: Strategic management concepts and their suitability to the tourism industry; the strategic role and activities of government authorities; a review of the tourism industry in each region of Australia, identifying the strengths, weaknesses, opportunities and threats faced by each state; a review of the alterations to international and domestic visitation patterns; an assessment of the impact of strategic shifts in the international environment in which the industry operates; analysis of the emergence and development of specific market segments.
Assessment: Research assignment (8000 words): 70% + Class presentation: 15% + Class participation: 15%
