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Postgraduate |
(BUS)
|
Leader: Mr Brian Clarke
Offered:
Caulfield First semester 2005 (Evening)
Hong Kong First semester 2005 (Off-campus)
Synopsis: An advanced study of the interface between modern managerial accounting and the business functions of strategic planning, marketing, manufacturing and human resource management. Topics covered include concepts and issues in strategy, quality, ethics, advertising and promotion, pricing, distribution and productivity.
Assessment: Oral presentations: 20% + Assignment (up to 2000 words): 25% + Examination (3 hours): 55%
Contact Hours: 3 hours per week