Tourism currently employs around 10% of the workforce and over the last
decade has been both one of the world's, and Australia's, fastest growing
industries. Currently more than eight million international visitors are
forecast to arrive in Australia by the year 2012. Australia is widely regarded
as being one of the global leaders in the management and marketing of
tourism.
Some of the key issues that the graduate tourism program addresses include the
following. What is the current state of the global tourism industry? What are
the patterns of global tourism development and why are some regions growing
faster than others? What type of tourism is emerging in the 21st century? Where
will the proposed tourism growth come from and where will it occur in the
world? What segments of the market offer the greatest growth prospects? What
are the developmental and planning issues associated with managing this growth?
What role does `culture' play in the industry? What is the role of the
government in managing the industry? How are destinations marketed and can
countries become `brands'? What are the associated impacts of tourism on the
environment? What is the role of special events such as major sporting events
in tourism development? How will new technologies such as the internet impact
on the industry?
The key strength of the graduate tourism program lies in its international
focus, its multidisciplinary nature, its industry links and its ability to
critically evaluate the industry from various perspectives. The program
believes in the value of 'field-based learning' and a range of
study tours are offered to encourage student interaction with the industry.
Academically, the program encompasses the areas of Australian culture and
society, marketing and international marketing, cross-cultural analysis,
cultural tourism, museum and heritage studies, environmental tourism,
development and planning issues, special events, communications and technology,
and independent tourism. All courses within the graduate tourism program are
designed for students who wish to work in the management sector of the industry.
The graduate tourism program actively pursues research and supervision in the following areas: tourism planning and development in regional areas; backpacker/independent tourism; international tourism marketing; educational tourism; Aboriginal tourism; urban tourism; cultural tourism and museum studies; tourism and development in less-developed countries; wine tourism and tourism in transition in Eastern Europe.
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