PRL2001

Strategic Communications Management (6 points)

(ARTS)

Leader: Chris Galloway

Offered:
Gippsland First semester 2004 (Day)
Gippsland First semester 2004 (OCL)
Gippsland First semester 2005 (Day)
Gippsland First semester 2005 (OCL)

Synopsis:

Objectives: On successful completion of this subject students should be able to demonstrate: 1. A critical understanding of the value of strategic communications management to organisations. 2. Identify what potentially constitutes a crisis in a wide range of situations and among varying publics. 3. Identify what potentially constitutes an opportunity in a wide range of situations and among varying publics. 4. Skills in forecasting and planning for unexpected situations. 5. Skills in managing opportunities and crises from a strategic communications point of view.

Assessment: <On-campus> Tutorial attendance, participation and exercises: 20% + Strategic Management Plan (1500 words): 30% + Exam (2500 words): 50% <Off-campus> Issues identification and presentation (1000 words): 20% + Strategic management plan (1500 words): 30% + Exam (2500): 50%

Contact Hours: 3 hours (1 x 1 hour lecture and 1 x 2 hour tutorial) per week

Prerequisites: PRL1001 and PRL1002 or equivalents.

Prohibitions: MKW2252