MKX9031

Principles of media planning, buying and selling (6 points)

(BUS)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2004 (On-campus)
Caulfield First semester 2005 (On-campus)

Synopsis:

Assessment: Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: One week block