MKX5002

Marketing/MBA project (6 points)

(BUS)

Leader: Associate Professor Peter Reed

Offered:
Caulfield First semester 2004 (Day)
Caulfield Second semester 2004 (Day)
Caulfield First semester 2005 (Day)
Caulfield Second semester 2005 (Day)

Synopsis:

Objectives: At the completion of the unit the students will be able to apply knowledge concepts, tools and techniques acquired in other subjects to the: preparation of proposal for the conduct of a research project conduct of a research project analysis and reporting of research findings framing of recommendations

Assessment: Dissertation report (5000 words): 100%

Contact Hours: Six (6) hours per week if study is spread over two semesters or twelve (12) hours per week if the unit is to be completed in one semester.

Prerequisites: Eight graduate marketing units

Prohibitions: MKF5301, MKX5810