Marketing theory (6 points)
(BUS)
Leader: Professor Mike Ewing
Offered:
Caulfield First semester 2005 (Day)
Synopsis:
Objectives: The aim of this unit is to provide graduate research students with relevant knowledge pertaining to theory development and application in scholarly research within the marketing discipline. The unit is designed to enable students to understand how to draw on existing theory to understand marketing phenomena, and how to advance marketing theory through well-designed empirical research. Specifically, to critically explore the discipline's theoretical foundations, trace the evolution of the literature and identify gaps in the extant knowledge base. Upon successful completion of this unit students will: +Be able to draw on existing theory to understand marketing phenomena. +Be able to identify gaps in the extant knowledge base. +Be familiar with a wide and diverse range of important theories, not only from marketing but from the "mother disciplines" of management, economics, sociology and psychology and from further a field (evolutionary biology, anthropology, linguistics, neurology, etc). +Be able to criticize, compare, contrast and where possible, integrate/synthesize divergent theories. +Be able to generate and articulate theoretically-grounded research propositions, corollaries, axioms, assumptions and generalisations.
Assessment: Assignment (5000 words): 30% + Class presentation proposal (3000 words): 30% + Examination (3 hours): 40%
Contact Hours: 3 hours per week
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