MKX2521

Brand management (6 points)

(BUS)

Leader: Mr Colin Jevons

Offered:
Clayton First semester 2004 (Day)
Caulfield Second semester 2004 (Day)
Clayton First semester 2005 (Day)
Caulfield Second semester 2005 (Day)

Synopsis:

Assessment: Analysis of topical issue (3000 words): 25% + Participation: 15% + Examination (3 hours): 60%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120, MKC1200, MKC2200

Prohibitions: MKF2521