e-business performance measurement (6 points)
(BUS)
Leader: Dr Samir Gupta
Offered:
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Malaysia Second semester 2004 (OCL)
Singapore Second semester 2004 (OCL)
Berwick Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Malaysia Second semester 2005 (OCL)
Singapore Second semester 2005 (OCL)
Synopsis:
Objectives: This is a capstone unit in assessing whether an e-business is achieving its goals. Linking online activities to business performance. Feedback mechanisms in an online performance measurement environment. Establishing benchmarks. Strategic marketing decisions. Performance measures for external and internal operations: transactions with customers and suppliers as well as efficiency gains within the organisation. Explicitly includes measurement principles, measurement error, and its impact on performance assessment. Cost-benefit assessments. Teaching is case method based.
Assessment: Assignment(s): 50% + Examination (2 hours): 50%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: MKW2841
Prohibitions: BEW2620
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