MKW3440

Marketing strategy (6 points)

(BUS)

Leader: Mr Mike Willis; Malaysia: Dr Khong Kok Wei

Offered:
Berwick First semester 2004 (Day)
Malaysia First semester 2004 (Day)
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Hong Kong Second semester 2004 (OCL)
Peninsula Second semester 2004 (Day)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
South Africa Second semester 2004 (Day)
Berwick First semester 2005 (Day)
Malaysia First semester 2005 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Hong Kong Second semester 2005 (OCL)
Peninsula Second semester 2005 (Day)
Perth Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)
South Africa Second semester 2005 (Day)

Synopsis:

Assessment: On-campus - Assignment(s): 60% + Examination (3 hours): 40% Distance - Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2420