MKW2231

Advertising media strategy (6 points)

(BUS)

Leader: To be advised

Offered:
Berwick Second semester 2004 (Day)
Berwick Second semester 2005 (Day)

Synopsis:

Assessment: Ten written assignments (total 3000 words): 30% + Major written assignment: 30% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2211