MKF4040

Interpretive research and method in marketing (6 points)

(BUS)

Leader: Ms Jan Brace-Govan

Offered:
Caulfield First semester 2004 (Day)

Synopsis:

Assessment: Literature review (6000 words): 40% + Final report (10,000 words): 60%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Nil