MKF3521

International study program in marketing (6 points)

(BUS)

Leader: Ms Sandra Luxton and Mr Ian Walker

Offered:
Caulfield Summer 2004 (Day)
Caulfield Summer 2005 (Day)

Synopsis:

Objectives: On completion of this unit students will be able to: 1.Demonstrate an understanding of the issues that confront companies wishing to market their products internationally such as marketing communication and branding. 2.Be able to assess the impact of contemporary issues such as, economic; geographic, demographic and cultural influences on international marketing strategy 3.Identify the major theoretical structures relating to International marketing 4.Develop a direct understating of the cross cultural issues related to international marketing

Assessment: Assignment(s): 40% + Examination (3 hours): 60%

Contact Hours: 156 hours, 39 contact hours (5-day block) 117 private study, face to face contact, preparation and participation in company visits

Prerequisites: Must have passed 8 units, including at least 2 units from the Department of Marketing

Corequisites: MKF3001

Prohibitions: MKF3531, MKC3220