MGX9830

Food business strategy and implementation (6 points)

(BUS)

Leader: Dr Lawrie Dooley

Offered:
Peninsula Second semester 2004 (OCL)
Peninsula Second semester 2005 (OCL)

Synopsis:

Objectives: 1.Analyse the strategic context of the Australian food industry 2.Describe and critically analyse key stakeholders in the food industry 3.Assess a range of methods for strategic analysis of the food industry 4.Analyse the strategies of leading food retailers and manufacturers 5.Examine the impact of implementation strategies on business performance

Assessment: Assignment 1 (5000 words): 50% + Assignment 2 (3000 words): 30% + Individual presentation: 20%

Off-campus attendance requirements: 3 Hours of on-line study per week