COM3423

Media Audiences (6 points)

(ARTS)

Leader: Dr Susan Yell

Offered:
Gippsland First semester 2004 (Day)
Gippsland First semester 2004 (OCL)
Malaysia First semester 2004 (Day)
Singapore First semester 2004 (OCL)
Gippsland First semester 2005 (Day)
Gippsland First semester 2005 (OCL)
Malaysia First semester 2005 (Day)
Singapore First semester 2005 (OCL)

Synopsis:

Objectives: On successful completion of this unit students will be able to: 1) demonstrate a developed grasp of the social conditions, material practices, products and outcomes of various media; 2) demonstrate an awareness of the connections between communications technologies and the formation of audiences, citizens and communities; 3) utilise the understandings in Objectives 1 and 2 to describe and analyse historical, current and likely future trends in audience formations; 4) identify and evaluate a range of theoretical approaches to understanding audiences; 5) demonstrate sound knowledge of some audience research techniques, issues and choices; and 6) utilize the understandings in Objectives 4 and 5 to design a research project.

Assessment: Participation in online discussion group (500 words): 10% + Research design proposal (2000 words): 50% + Exam (2 hours): 40% + Students taking this unit at Level 3 will be expected to demonstrate a more sophisticated understanding of research paradigms for the research design assignment. They will be expected to demonstrate (in their online postings and in the exam) a more sophisticated understanding of Objectives 1, 2 and 3.

Contact Hours: 2 hours (1 x 2 hour seminar) per week

Prerequisites: COM1010 and COM1020 or equivalents

Prohibitions: GSC3402, GSC3423, COM2423