Media, Culture, Power - Theories of Mass Communications (6 points)
(ARTS)
Leader: Phillip Dearman
Offered:
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
South Africa Second semester 2004 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)
South Africa Second semester 2005 (Day)
Synopsis:
Objectives: On successful completion of this Unit students are expected to be able to: 1. Demonstrate a basic understanding of the significance of theories of mass communications and culture. 2. Demonstrate a basic understanding of the basic assumptions and arguments of the major theories of mass communications and culture. 3. Discuss the strengths and weaknesses of the various approaches. 4. Demonstrate a basic understanding of the relations between mass communications and social relations of power. 5. Apply the various approaches in describing and analysing cultural and media texts and activities. 6. Recognise, identify and describe major forms of writing and talking about mass communications media.
Assessment: Essay one (1500 words): 30% + Essay two (1750 words): 40% + Examination (1250 words): 30%
Contact Hours: 2 hours (1 x 2 hour seminar) per week
Prerequisites: COM1010 and COM1020 or equivalents
Prohibitions: COM3411, GSC2411
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