Media Text: Practices and Audiences (6 points)
(ARTS)
Leader: TBA
Offered:
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)
Synopsis:
Objectives: On successful completion of this unit students will have: 1. an understanding of a range of theories informing the analysis of media representations; 2) an ability to use these theories to conduct the analysis of media texts in both academic and journalistic contexts; 3) a capacity to analyse a range of compositional techniques in terms of how they may be deployed to produce specific social, conceptual and corporeal effects; 4) an awareness of the force of reading protocols and textual histories in directing both everyday and sholarly responses to media texts; 5) an appreciation of the importance of cultural and communications theory for opening new possibilities in the everyday interpretation of media texts.
Assessment: Review (1000 words): 30% + Major essay (1500 words): 40% + Exam (2 hours): 30%
Contact Hours: 2 hours (1 x 1 hour lecture and 1 x 1 hour tutorial) per week
Prerequisites: COM1010 and COM1020 or equivalents
Prohibitions: COM3409, GSC2409, GSC3409
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