COM2040

Travel Writing and New Technologies (6 points)

(ARTS)

Leader: Toija Cinque

Offered:
Caulfield First semester 2004 (Day)
Clayton First semester 2004 (Day)

Synopsis:

Objectives: On successful completion of this subject students should: 1. Be able to write copy for the travel industry. 2. Have an understanding of the ways in which written and technological communications are used by the travel industry. 3. Have developed practical skills such as audience identification, web-page design and the implications of e-commerce in tourism. 4. Be able to create internet-ready product for the travel industry. 5. Have an overview and understanding of the tourist communication media.

Assessment: Book review (1000 words): 20% + Encyclopaedia entry (text and electronic versions): 20% + Website production: 25% + Examination (90 minutes): 25% + Attendance and participation: 10%

Contact Hours: 2 hours (1 x 1 hour lecture and 1 x 1 hour tutorial) per week

Prohibitions: COM3040