ATD4010

Tourism Industry and Marketing (12 points)

(ARTS)

Leader: Jeff Jarvis

Offered:
Clayton First semester 2004 (Evening)
Clayton First semester 2005 (Evening)

Synopsis:

Objectives: 1.To provide students with an understanding of the structure and operation of the tourism industry globally, and within Australia. 2.To provide students with the ability to undertake a critical analysis of tourism marketing strategies employed by countries, regions and individual firms. 3.To provide students with an understanding the basic economic concepts associated with the tourism industry. 4.To provide students with an understanding of the concepts and theories of marketing as applied to the tourism industry. 5.To provide students with an understanding of the basic techniques and tools of marketing management as applied to the tourism industry. 6.To develop student's research and presentation skills on tourism related subjects.

Assessment: Individual Research Paper 3000 words 20%, Major Group Assignment 4000 words 30%, Examination 2 hours 40%, Seminar Participation 10%

Contact Hours: 3 hours (1 x 3 hour seminar) per week