Course code: 1942 + Berwick + Administered by the Faculty of Arts
This course provides major studies in the theory, practice, technology and research techniques of mass communications together with studies in the business disciplines of tourism such as marketing, management and law, planning development and evaluation.
The study of tourism includes the behaviour and motivations of tourists, the businesses which service the tourists and the economic, social and environmental impacts of tourism. Skills developed are primarily in management, marketing and general business studies and include critical thinking, research, analysis and communication.
Refer to `Entry requirements' under `Arts regulations and definitions' earlier in this section.
For the Bachelor of Communications component, refer to the information on course structure in the Bachelor of Communications entry earlier in this section.
The Bachelor of Tourism component consists of the following core units:
And the following core business units:
Previous page | Next page | Section contents | Title and contents