Course code: 3162 + Course abbreviation: GradCertMediaSales + Caulfield + Full-time, six-week block session + Opportunity of a 12-month employment cadetship with a leading media company + Course director: Ms Irene Powell + Total credit points required: 24
This course is designed to prepare graduates for a career in
media sales. Students should form a broad conceptual understanding of the media
and advertising industry environment and specific understanding of media
audience research methodologies, media planning, buying and selling methods and
customer relationship development.
Following the full-time six-week block session, students will begin a 12-month
employment cadetship at a leading media company as an entry-level media
executive (salary range of approximately $27,000 to $32,000 per annum).
Students must complete four core units (24 credit points):
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