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Advertising design 1 (6 points)


Leader: To be advised

Caulfield Second semester 2004 (Day)

Synopsis: This subject introduces students to the specific skills, demands, practices and opportunities in advertising. A series of assigned projects involving press, print, signage and television applications, students explore the parameters, opportunities and constraints of these various contexts. Students are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.

Assessment: Major projects: 60%. Minor projects: 40%

Contact Hours: 6 points + 12 hours per week including: 4 studio hours and 8 independent study hours per week + Second semester, Caulfield + Prerequisites: OHS1000 + Corequisites: VCO2004 + Elective + Prohibitions: VCO2401

Prerequisites: OHS1000

Corequisites: VCO2004

Prohibitions: VCO2401

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