PUB4010

Selling the book and Publication Rights (6 points)

(ARTS)

Leader: Nick Walker, David Dunstan

Offered:
City Second semester 2003 (Day)
City Second semester 2004 (Day)

Synopsis: The Australian publishing industry is both a large national industry and a significant part of a massive global industry. Australian publishers, printers and booksellers participate in an international book trade in which rights to books and electronic products are both produced and bought and sold for publication in different countries and different languages. This unit examines the commercial operation and dynamics of publishing in a globalised environment

Assessment: Long Essay (2,000 words): 40% + Practical Assignments (1500 words): 30% + Examination (90 minutes) 30%

Contact Hours: One two hour seminar plus additional site visits and guest lectures

Prerequisites: Either PUB4002 or PUB4003