[an error occurred while processing this directive]
Home Monash Info News and Events Campuses and Faculties Monash University
Monash University Handbooks


Direct marketing (6 points)


Leader: Ms Irene Powell

Caulfield Second semester 2003 (On-campus)
Caulfield First semester 2004 (On-campus)

Synopsis: History, current environment and potential. Customer relationship management using database methodologies, targeting and segmentation.

Assessment: Written cases (3 x 1500 words): 45% + Seminar presentation: 25% + Examination (2 hours): 30%

Help | Contacts | Site Map | Staff Directory | Search