MKX9610

Distribution channels and logistics (6 points)

(BUS)

Leader: Mr G Peter Dapiran

Offered:
Peninsula Second semester 2003 (Off-campus)
Peninsula First semester 2004 (Off-campus)

Synopsis: Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.

Assessment: Individual site report: 10% + Group case study presentation: 10% + Individual major assignment 40% + Examination (2 hours): 40%

Contact Hours: One-week module