MKX9040

Media audience research (6 points)

(BUS)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2003 (On-campus)
Caulfield First semester 2004 (On-campus)

Synopsis: This subject will cover the purpose, methodology, application and management by media companies and advertising/media agencies of audience research for the selling and buying of media space and time for television, radio, newspapers, magazines and other media.

Assessment: Individual assignment (2000 words): 20% + In-class test (2 hours): 20% + Corporate project (3000 words): 30% + Examination (3 hours): 30%

Contact Hours: One week block