MKX9010

Introduction to the media sales environment (6 points)

(BUS)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2003 (On-campus)
Caulfield First semester 2004 (On-campus)

Synopsis: This subject will cover the structure, organisations, revenue base and regulatory environment of Australian media.

Assessment: Examination (3 hours): 40% + Group assignments and presentation (3000 words): 30% + Individual assignment (3000 words): 30%

Contact Hours: One week block