MKX5741

Marketing data analysis (6 points)

(BUS)

Leader: Professor Mark Gabbott

Offered:
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Evening)

Synopsis: Increasingly organisation boards are requiring marketing to articulate value drivers. This unit explores the use of marketing data to enable effective decision-making. The ability to evaluate and anticipate the marketing department's role within the organisation is of increasing importance

Assessment: Assessment: Participation and Presentation: 30%; Assignment 30% and Examination 40%

Contact Hours: 3 hours per week

Prerequisites: Completion of 4 Masters units