MKX5461

Contemporary issues in marketing (6 points)

(BUS)

Leader: To be advised

Offered:
Caulfield Second semester 2003 (On-campus)
Caulfield Second semester 2004 (On-campus)

Synopsis: This unit provides students with an in-depth exposure to contemporary issues in marketing and in particular to the relationship between observed marketing practice and extant marketing theory. Taught in seminar format, the unit requires significant interaction between students and presenters.

Assessment: 5000 word report: 100%

Contact Hours: 30 hours of seminar presentations

Prerequisites: Four graduate level units with a sequence in marketing