MKX5220

Advanced marketing research (6 points)

(BUS)

Leader:

Offered:
Not offered in 2003.

Synopsis: Management of the research function in business, including industrial and international research, and consumer research issues.

Assessment: Project (4500 words): 45% + Oral presentation: 15% + Examination (3 hours): 40%

Contact Hours: 3-hour class per week