MKW4460

Advanced marketing (6 points)

(BUS)

Leader: Dr Nathan Austin

Offered:
Not offered in 2003.

Synopsis: An understanding of the contemporary issues facing marketing today; an awareness of current trends and identify new areas of possible research; evolution of marketing thought; identify current demographic, economic, sociological, legal, and technological trends; analyse the likely impact of these trends on marketing activities; identify a number of different ways of planning for the future.

Assessment: Assignment (3000 words): 30% + Seminar presentation: 10% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40%

Contact Hours: 3 hours per week

Prerequisites: acceptance into the BBus(Hons) program