MKW3671

Advertising campaigns (6 points)

(BUS)

Leader: Mr Gary Armstrong

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Assessment: Minor individual/team assignment: 20% + Major individual/team assignment: 50% + Examination (2 hours): 30%

Contact Hours: 1-hour lecture and 2-hour tutorial/workshop per week

Prerequisites: MKF3621 or MKW3621