MKW2241

Advertising copywriting (6 points)

(BUS)

Leader: To Be Advised

Offered:
Berwick First semester 2003 (Day)
Berwick First semester 2004 (Day)

Synopsis: Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.

Assessment: Twelve written assignments (total 5000 words): 40% + Team assignment (2000 words): 20% + Examination (2 hours): 40%

Contact Hours: 1-hour lecture and 2-hour tutorial per week

Prerequisites: MKW2211