MKW2231

Advertising media strategy (6 points)

(BUS)

Leader: Mr Peter Scholem

Offered:
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)

Synopsis: Media research methods in the world's major advertising regions - US, Europe, Asia and Australia. The advantages and problems offered by media planning computer programs. Interpersonal and inter-organisational skills in negotiating between media and advertising agencies.

Assessment: Ten written assignments (total 3000 words): 30% + Major written assignment: 30% + Examination (2 hours): 40%

Contact Hours: 2-hour lecture and 1-hour tutorial/workshop per week

Prerequisites: MKW2211