MKG9470

Marketing management (6 points)

(BUS)

Leader: Mr Manir Zaman

Offered:
Not offered in 2003.

Synopsis: Evolution of marketing theories and concepts, marketing in organisations, market planning, control and research, the environment of marketing, market segmentation, marketing mix strategy development, buying behaviour and international marketing.

Assessment: Two assignments (each 2000 words): 40% + Examination (3 hours): 60%

Prohibitions: MKG9401