MKG9444

Marketing in foreign environments (6 points)

(BUS)

Leader: Mr Mike Willis

Offered:
Not offered in 2003.

Synopsis: Environmental factors affecting marketing activities in foreign markets, the field of international marketing, research for marketing in foreign environment, entry strategies, marketing mix for foreign markets; planning, implementation and controlling marketing strategies in foreign markets.

Assessment: First assignments (2000 words each): 20% + Second assignments (3000 words each): 30% + Examination (3 hours): 50%

Prerequisites: MKG9401