MKG9420

Market research and forecasting (6 points)

(BUS)

Leader: Mr Manir Zaman

Offered:
Not offered in 2003.

Synopsis: Developing research objectives, design of the research project, data needs, sources and methods of data collection, measurement techniques and scales, questionnaire design and pre-testing, sampling process, primary data collection, data editing and processing, data analysis and interpretation, report writing and presentation.

Assessment: Assignment 1 (Exploratory Research):20% Assignment 2 (Proposal):15% Assignment 3 (Data Analysis Report):15% 10 Mini-Tasks:10% Examination:40%

Contact Hours: MKG9401 and MKG9402

Prerequisites: MKG9401 and MKG9402