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Field project (6 points)
Synopsis: Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relate these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.
Assessment: Assignment (9000 words) 90% + Study proposal: 10%
Contact Hours: No formal classes
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