MKF9510

International marketing and logistics (6 points)

(BUS)

Leader: Mr G Peter Dapiran

Offered:
Not offered in 2003.

Synopsis: Product, pricing and promotional issues and practices in international marketing. Strategic logistics decisions - international transport mode choices, issues of customer service, inventory implications of international trade. Operational logistics decisions. Managing the export shipment; documentation and insurance. International channels of distribution; channel design and management. Alternative market entry strategies including export, licensing, joint venture, franchising, local manufacture. Countertrade and its role as a marketing strategy.

Assessment: Case study analysis: 10% + Seminar paper presentation (1000 words): 10% + Individual major assignment (3000 words): 30% + Class test: 50%

Contact Hours: 3-hour class per week